the moral wardrobe: springtime with Ecouture by Lund

It’s Ecouture week! Today I’m sharing a personal style post featuring Ecouture’s Twist Dress in Petrol. This is the second post in a three part series, concluding with a giveaway, so check back! Read the interview here.

What glorious weather we’ve had! Daniel and I spent Sunday afternoon on the patio at the Downtown Mall drinking fair trade, organic coffee and reading books. I got my hands on an advanced copy of Rachel Held Evan’s Searching for Sunday and I’m really enjoying it. 
I wore Ecouture’s Twist Dress in Petrol the whole day and it was perfect. It’s made of organic cotton-jersey that feels almost like silk, plus it’s feminine without being revealing and long enough to be comfortable for all day wear (mini dresses are too constricting). 
The silhouette feels like a departure from my usual style – maybe because it highlights parts of my body I’m not used to highlighting – but I felt confident in it and got a lot of compliments throughout the day. This dress perfectly embodies founder Johanne Helger Lund’s statement from Monday’s interview: “I think it is possible to be feminine AND a powerful woman at the same time!” 
I don’t often associate feminine silhouettes with empowerment, but feminism is about freedom, so why not embrace the things that make you feel confident?
Ethical Details: Twist Dress in Petrol – c/o Ecouture by Lund; Cardigan – thrifted; Earrings: handmade in USA via Ash & Rose; Bike Shorts (not shown) – American Apparel
I’m crossing my fingers that cold days are gone for now. I’m much more productive when the weather is nice and we’ve got tons of work to do at the shop since it’s nearly time for the seasonal clothing switch-over. I get to spend this weekend massively reorganizing the clothing racks with my awesome volunteer team.

Looking for more? Shop 100+ sustainable and ethical brands with my Sustainable Brand Directory.
If you found this post helpful, you can Buy Me a Coffee.


  1. Leah Wise
    March 21, 2015 / 5:24 pm

    I may have spoken too soon about the nice weather. It nearly snowed yesterday. But the bitterly cold days do seem to be over.

  2. Hoda Katebi
    March 18, 2015 / 6:29 pm

    Ah you are lucky that you got some nice weather! I am still in sweaters and jackets now that I have returned to the USA! I love your idea about being feminine and strong at the same time–they are totally not mutually exclusive! Feminine IS strong! <(') Hoda | JooJoo Azad

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: