This post was written by Julia of Fair-For-All Guide. The original post is available on her blog, here. Thanks for letting me share it, Julia!
In an old farmhouse at an orchard east of Indianapolis is a hidden fashion design studio you’d never know was there. It’s the headquarters of Liz Alig, and a couple of weeks ago founder Elizabeth Roney invited me to visit the studio.
I had never been behind the scenes of any kind of fashion business, let alone a fair trade fashion company, so I came with tons of questions and left with a head full of knowledge (along with a bunch of food I bought at the adjacent country store).
Here are the biggest things I learned:
1. A small team can have a big impact.
The first thing I was impressed to learn was that Liz Alig is only a two-person operation. Elizabeth, as designer and operations manager, designs the collections and handles the logistics of communicating with the fair trade producers. Liz Alig is focused on wholesale distribution through boutiques around the country, so Elizabeth has a part-time sales and marketing associate help with that end of things.
It was encouraging to see a small team make such a big impact. Through the work of just two people, Liz Alig provides opportunity to fair trade producers in several developing countries and offers conscious consumers an ethical and fashion-forward clothing option.
2. Design is a small part of the process.
Elizabeth told me that the design part of being a fashion designer actually only takes up a fraction of her time. Liz Alig releases two collections a year, fall and spring, and each collection takes about two weeks to design. It takes another two weeks to create the patterns the producers will use to make the orders.
After creating the patterns, Elizabeth will make a sample of each piece and send it to the producer group, or more often, she will send the group the pattern and have them make the sample themselves with a sketch to guide them. “That way they understand more how the piece is assembled,” Elizabeth says.
The rest of Elizabeth’s time is spent working with the producer groups to make and receive the orders, which I learned has its own set of unique challenges.
3. Cultural miscommunication is a common occurrence.
Liz Alig works with producer groups in Cambodia, India, Honduras, Haiti and more, and each group has different capabilities and resources. I asked about the language barrier, and Elizabeth said she frequently uses Google Translate to communicate with the different groups…