This piece was written by Maxine Bedat of ZADY. For more information on sustainability in the fashion industry, check out ZADY’s The New Standard.
If you’ve already tackled the issues laid out in my piece, 5 Questions Every Conscious Consumer Should Ask, you might think of this as the next step in your journey – considering the details of production and the larger environmental and human costs of over-consumption.
1. Choose Alpaca over Cashmere.
It takes five cashmere goats to make one sweater whereas you can create five sweaters from just one alpaca. Furthermore, cashmere goats eat grass by pulling it from the root, thus leading to desertification in China and Mongolia.
2. Buy only what you love.
Americans throw away 65-70 lbs of clothing each year. Invest in products you love and will own over the course of a lifetime.
3. Buy fewer, and better.
More than 150 Billion garments are produced every year. That’s enough to provide more than 20 new articles of clothing to every person on the planet, every year.
4. Avoid clothing produced in countries with coal-based power grids.
The top two countries for fashion is China and Bangladesh. Both of these countries rely heavily on coal, the fossil fuel for their power supply. And our fashion factories are not any different. These factories, are plugged into that coal supplied grid pumping out all that clothing that we end up wearing, on average, only seven times.
5. Choose organic cotton and natural fibers over synthetics.
Polyester, a plastic material made of crude oil, is now the most commonly used fiber in our clothing, and the trend is only increasing. Nearly 70 million barrels of oil are needed to make the world’s polyester fiber each year– enough to fill the Empire State Building 10 times. Polyester takes more than 200 years to decompose.