Is Hairstory Worth It?
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In case you haven’t noticed, the Covid era has ushered in a new hair trend. Popularized by hairstylist Jayne Matthews and made accessible through her at-home hair cutting courses, everyone these days seems to crave a razor-cut hairstyle.
From shags to pixies to mullets, the look is textured, tousled, and purposely imperfect. And the key to the look for many stylists and clients is a “no-poo” shampoo product called New Wash, from the brand Hairstory Studio.
I have been following stylist accounts that promote Hairstory for at least a year. But I wasn’t convinced to try Hairstory products until a longtime Instagram friend personally recommended them.
About Hairstory New Wash
Hairstory’s line of shampoo-type washes is called New Wash. They currently offer New Wash in rich, original, and deep for different hair types. Jane Matthews recommends original for almost all hair types.
Unlike a typical shampoo, New Wash doesn’t lather. It has the consistency of conditioner and is intended to replace shampoo and conditioner in your hair routine. The site recommends that you use their scalp brush to get a proper clean in the shower.
New Wash is made with a blend of essential oils for a light fragrance and purported soothing properties. But keep this in mind, as essential oils can also cause allergic reactions.
I tried New Wash Original for two weeks before sharing this review…
Hairstory New Wash Review
Day 1: On the first day of washing with New Wash Original, I use an old Conair plastic brush to massage the product into my scalp and hair.
My hair feels light and has more natural bounce than normal. I add texture with their Undressed Texture Spray (see above photo).
Day 3: On this day, my scalp is very itchy, especially in the back of my head. I buy a scalp brush (not theirs) to see if it will help with application.
Day 6: My scalp is still itchy, and I begin to worry that I am having an allergic reaction. My hands and wrists are also itchy.
I look up information in their FAQ, where they note that many people experience dryness, flakiness, and itching “during transition.” This seems very unscientific and, honestly, a bit gas-lighting.
Day 9: I decide not to wash my hair today, since some users report they can wash their hair less frequently. I still use some dry shampoo at my roots. My hair seems less oily overall, but it feels uncomfortably dry.
Day 10: My scalp still itches, and now my hair is feeling dry and brittle. When I rub my hand over it, it almost makes a squeaking sound. Even though my hair is color-treated, it is typically soft to the touch, so this concerns me.
The FAQ indicates that this could be because I’m not using *enough* product, but I’m sure I’m using enough, because it fully coats my hair. I am beginning to feel like I’ve been swindled by new age, anti-science quacks.
Day 13: My hair feels terrible and I’m worried that it will start breaking. My scalp is itchy and I’ve developed acne at my hairline.
I’m calling it quits!
Why I Quit Hairstory New Wash
Despite their insistence that this is all par for the course, I’m not willing to risk my hair and scalp health to continue in the experiment.
My face itches, I have acne in weird places, my scalp feels like it’s covered in red ants, and my hair is so dry that it feels like it’s been bleached.
If Hairstory had provided scientific information regarding how and why these reactions are healthy, maybe I could have endured a bit longer. But I am not convinced that the no-poo method is inherently better in any way. In fact, there is no scientific basis for the no-poo method.
While overall I had more texture and body with New Wash (which my fine hair rarely has), the cons outweighed the pros.
Would I recommend New Wash?
No, at least not for fine hair and a sensitive scalp. And especially not if you are allergy-prone.
Would I recommend Hairstory Studio?
The Undressed Texture Spray is a nice product. It’s essentially a lightweight hairspray. Even though it’s pricey, it comes in a big bottle, so I would say it’s worth it.
What I Learned
Even if the hype is real for some people, I need to trust my gut. Buying an expensive product that makes questionable health claims isn’t worth it for me, especially when I already have products that work.
In the case of today’s trending hairstyles, I think I’m going to go to the salon to get the look I want instead of relying on a specific set of trendy products.