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Sustainable and Ethical Brands Directory

sustainable and ethical brands directory

My sustainable and ethical brands directory is a frequently updated resource. It is intended to help you find more ethical, sustainable, and thoughtful brands quickly. If you have brand suggestions or questions, please feel free to comment and let me know!

My criteria for brand inclusion is listed below. Thanks for supporting StyleWise!

Contains affiliate links

What is sustainable and ethical fashion?

Below are my criteria for determining whether a brand meets my ethical qualifications. Brands included in this directory must meet at least 4 of the below criteria. Brands in my own slow fashion wardrobe must meet at least three.

  1. Fair Wages | Do they offer a living wage, higher-than-average wages, or transparent and improving wages? Are they fair trade certified?
  2. Sustainability | Do they offer products made with biodegradable, eco-friendly, non-polluting, and/or organic fibers and dye processes? Do they minimize pollution and factory waste? Are they committed to circularity (recycling & reusing products)?
  3. Commitment to Improvement | Have they shown a commitment to continue to improve their supply chain and business practices?
  4. Transparency | Are they willing to talk about their process and reveal the imperfect parts of their business? Have they released a list of their factories?
  5. Aesthetic & Quality | Are their pieces attractive and appropriate for my wardrobe? Do they offer textiles that are long lasting and made with natural fibers? Will the item still look nice after several washes?
  6. Size Inclusion | Do they offer items that fit a range of body types and sizes? Are they committed to expanding their range?
  7. Representation | Has the company made an effort to represent BIPOC, different body types, and LGBTQIA+ people? Have they publicly stated their stance on human rights issues? Are the above list of people represented among employees? (As a white, straight-passing person, I don’t think I should define what constitutes adequate concern for representation and equity, so I will only use this metric if it is a major component of the brand mission or if the company is owned by a person/people who are underrepresented.)
  8. Secondhand | Is it thrifted, swapped, or handed down? Is it upcycled from deadstock fabric or old inventory?

See more on my ethical fashion philosophy here.

Sustainable and Ethical Brands Directory

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Majamas Earth

Saturday 4th of September 2021

We would love to be included in your Sustainable Brands listings. Majamas Earth has been making Intimate Apparel and loungewear for over 22 years from fabrics made in LA mills, manufactured under strict environmental standards. Our clothing is sewn in U.S. family-run shops and in addition to using Organic Cotton, we use Cotton/Modal, recycled poly and reclaimed fabrics keeping excess waste out of landfills. We ship all our orders in compostable packaging and we never wrap our garments in plastic. Our owner writes a blog and launched a Podcast called Care What You Wear and so much more... and she travels to Universities including Columbia University in Chicago to teach young designers how to launch sustainable, eco-friendly collections. She even shares her Be A Planet Hero presentation with companies like Ford Motor to help their employees see their purchases as their super powers. See what we do at and learn more about us at Thank you for all your insight and help to lower fashion's impact on our planet.

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