Fashion Revolution Week 2021: State of the Industry

Fashion Revolution Week 2021

Fashion Revolution Week was founded in response to the Rana Plaza garment factory collapse that killed at least 1,133 people in 2013. This year, it runs from April 19-25. Learn more here.

Fashion Revolution Week 2021

The last year has shown us that desperate times often lead to desperate measures, even in the world of sustainable fashion.

Supply Chain

Pandemic supply chain challenges and concerns over dwindling profits resulted in the closure of several indie businesses, most notably Elizabeth Suzann, and a spate of exploitative practices at the multi-national level.

Dozens of businesses cancelled orders that led to unpaid wages for factory workers. Uighur people in China have been enslaved to make clothing for popular global fashion brands. Indian cotton farmers are protesting new agricultural policies. Bangladeshi factory workers can’t get to work. And even ethical businesses laid off dozens of workers at the start of the pandemic, afraid the alternative would be going out of business.

To learn more about the state of the supply chain, read this links:

Consumerism

Meanwhile, despite concerns about spiraling profits, fast fashion sales are up, Amazon made $386 billion in revenue last year, and Covid lockdowns continue to contribute to vast overconsumption.

Without in-person community and moral political leadership, consumers have leaned heavily on businesses to provide a sense of identity and ethics. But this also means that companies can exploit activism for their own sales. Greenwashing has run rampant.

Links on Consumerism:

Has anything good happened?

Yes, lots of good things have happened. Companies are making significant inroads on more sustainable textiles. Consumers and brand owners are working toward greater inclusivity. NFT block chain and related technology are building transparency into the supply chain. And dozens of fashion brands have made commitments to becoming more sustainable and ethical.

Industry Improvements:

Fashion Revolution Week 2021: Get Involved

Fashion Revolution Week 2021

This year’s Fashion Revolution Week theme is Rights, Relationships, Revolution. In past years, activism has focused around the question, “Who made my clothes?” This year, they’ve narrowed it a bit to “Who made my fabric?” in an effort demand greater holistic supply chain transparency.

To get involved:

  • Send dedicated emails to your favorite brands
  • Post an image on social media, asking brands “Who made my fabric?”
  • Send a tweet
  • Get more resources here

Notes on Best Practices:

  • Don’t re-share images of producers if you can’t guarantee the company had consent to share their images.
  • Don’t focus on the power differentials between garment workers and consumers.
  • Don’t orientalize (highlight the cultural or ethnic differences) between producers and consumers, and don’t share their trauma stories.
  • Don’t shame individual people for their shopping habits.
  • Do speak from your own experience.
  • Do put the onus on corporations and companies to change their business practices.

See past Fashion Revolution posts
More in Industry Talk

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