Blooh’s Ethical Brass Hoops
There are very few new “ethical” companies I get excited about these days. It’s not because I’ve lost hope in the fair trade movement. It’s because so many brands are slapping ethics and sustainability claims onto their marketing materials without living up to them. So when I was offered Blooh’s Ethical Brass Hoops to review, I made sure to ask some very pointed questions about the business.
Blooh’s founder, Sangya, went above and beyond to answer my questions. I was so impressed that I asked her to write about her experience launching a fair trade business.
Here is more of what Sangya has to say about Blooh:
The story of Blooh, pronounced blue, is a direct reflection of my growing understanding of the interconnectedness between our history, personal actions, and future. Today, we work directly with artisan partners in Kenya to design and purchase items made by their hands. Behind each product is a story of hundreds of years of craftmanship and personal drive – you can find Causes tied to each product on our website. Not only does this work preserve tradition so more people can enjoy timeless creations, it also helps them grow their reach. We’ve made it part of our mission that in the next decade, as we grow so will our partners.Source
I am impressed with Blooh’s rare combination of business acumen, supply chain knowledge, and commitment to being good to people.
But there are at least three things an ethical business needs to get my vote:
- Clear and transparent ethical principles
- Beautiful products
- Fair pricing
I can confidently report that Blooh comprises all of these things, which is why I’m happy to review them today…
Blooh Amani Hoop Set Review
Available in polished brass ($49) and 18k gold plate ($59), the Amani Hoops are made with fair business practices by artisan partners in Kenya.
Unlike much of the brass jewelry on the market, which is flimsy and hollow, Blooh’s hoops are substantial in weight and feel without being too heavy to wear. I wore them as statement earrings to a convocation service last week (for 3+ hours) and they didn’t cause any discomfort.
And the best part is that they can be worn either as small, huggie-style hoops or with the larger hoop for a statement look.
I have always been a bit of a minimalist when it comes to wearing jewelry, so I like that these are versatile without being gimmicky. They’re also a really classic design that works equally well dressed up or down.
Worn as Small Hoops
Worn as Statement Hoops
Sangya tells me that they’re working on scaling enough to seek out certifications. In the meantime, she’s using her background in tech to develop training programs that will aid in the process.