Ethical Alternatives to Old Navy: 10 Better Brands

ethical alternatives to old navy

Is Old Navy Ethical?

What is it about the family friendly, fast fashion brand that encourages so much brand loyalty? As a kid and young adult, I was obsessed with Old Navy. It all started when I was in middle school and my best friend started wearing their clothes. I was still too small to fit into women’s clothes – but I was way too cool to wear the kids’ line – so I pined away for their stuff until I grew a little larger later in high school.

I came of age in the GAP age, but my family couldn’t afford GAP. Old Navy was an affordable alternative, and I was grateful. Even when I switched to ethical clothing, I was under the impression that Old Navy and GAP products were made with high labor standards due to their Corporate Social Responsibility statement, which I later learned was merely aspirational.

GAP Inc. (the parent company for GAP, Old Navy, Banana Republic, and Athleta) has committed some of the worst and most public labor violations, including being linked to Rana Plaza, which collapsed, killing 1,129 people in 2013. They’ve also gotten in trouble for child labor. You can read more on this question here.

So, reluctantly, I decided to make a clean break with Old Navy a few years ago. It’s been a great decision for a number of ethical reasons, of course, but it also helped me break free from a single style and experiment a bit more.

There were also a few ethical brands that aided me in my transition. They’re necessarily more expensive than conventional retailers because they use eco-friendly materials and pay fair wages, but I think you’ll find that they hold up longer than anything you can buy at Old Navy.

When considering the style profile of Old Navy, I came away with three main descriptors: 1. family friendly, 2. trend-driven, 3. inexpensive. I tried to select brands that loosely fit the demographic of Old Navy, but the fact of the matter is that ethical fashion can’t compete with Old Navy’s price points. That’s why I recommend shopping secondhand for kids’ clothing and more trend-driven women’s clothing.

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Ethical Alternatives to Old Navy

ethical alternatives to old navy

1. ABLE

Contemporary, fashion-forward clothing, shoes, and accessories with lots of color.

SHOP HERE.

2. Known Supply

Tees and knit cotton pieces for women and men with customizable options

SHOP HERE.

ethical alternatives to old navy

3. PACT Apparel

Organic cotton, fair trade basics. Shop undies, socks, tights, and flattering clothing made with quality materials. I recommend their cotton tights, a comfortable and thick alternative to standard tights.

SHOP HERE.

4. Everlane

Everyday clothing with a decisive point of view made with factory transparency, better-than-average wages, and an increasing number of recycled and organic textile options.

SHOP HERE.

ethical alternatives to old navy

5. KOTN

Classic and flattering t-shirts, blouses, pants, and more for any gender.

SHOP HERE.

6. Entireworld

Sweats and separates in a range of colors for any gender.

SHOP HERE.

ethical alternatives to old navy

7. EcoVibe Apparel

Trend-driven clothing made with eco-friendly and vegan materials, and/or produced in the USA.

SHOP HERE.

ethical alternatives to old navy

8. Krochet Kids

Fashion forward cotton tees, jumpsuits, dresses, and knitwear.

SHOP HERE.

9. Thought

A diverse line of classic and printed clothing, socks, and loungewear for women and men, made ethically with eco-friendly practices.

SHOP HERE.

10. Miakoda

Modern lounge and athletic wear made with eco-friendly fabrics, made in NYC.

SHOP HERE.

More ethical alternatives here.

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