6 Myths About Ethical and Sustainable Fashion
The most common negative comments I get on ethical fashion articles I’ve written for other sites tend fall into one of two categories, either:
Good for you for having enough money to buy expensive clothes. Some of us can’t afford to buy a closet full of ethical clothing and it’s classist for you to even mention it. Have you no pity on poor people in your own country?
Have you considered the fact that people in foreign countries will lose their jobs if we stop buying from sweatshops? Better to have a lousy job than no job at all.
Some of them are considerably less harsh and some are too horrific to repeat here, but it’s clear to me that the biggest deterrence to acquiring an ethical wardrobe is money. So let me clarify a few things.
Firstly, I absolutely do care about the plight of the poor in my own country. It’s despicable that, despite our national wealth, more than 45 million people live below the poverty line. And we’ve got a few social safety nets, but we haven’t really figured out how to help people get a leg up long term, and it’s only getting worse. And it’s just a matter of fact that low cost, sweatshop-sourced clothing may be the best financial option for a lot of people. If you live paycheck to paycheck and have trouble putting clothes on your back and the backs of your children, please know that I not only feel for you, but I think you need to make the best choice for your family, even if that means making the ethics of your clothing choices less of a priority, or not a priority at all. You are welcome to this conversation, of course, but you may have other things to worry about.
But I also know for a fact that a lot of you can afford to consider your purchases. You’re the ones I’m talking to (and I get the sense that, by and large, you’re also the ones making the most excuses). Reality check: I manage a local thrift shop and my husband is a grad student. We aren’t exactly making it rain over here. But we do benefit a lot from the knowledge that, if something were to happen to us, our parents would be able to step in to support us. We have a social network that makes us feel secure and that helps us make long term financial decisions we couldn’t make if we were going it completely alone. We also don’t have children to support, so our income stretches a bit further.
I am aware of my relative privilege, but I suspect there are a lot of you in my position who don’t realize that it is possible to change your spending habits without breaking the bank. If you can overcome a few prevalent myths, you’ll be on your way to making better choices in no time.
Myth 1: It’s a given that I will buy at least a dozen new items every season.
For many of us, it would be a financial disaster to buy more than a handful of fair trade clothing items every 6 months. But, if you’ve already built a basic wardrobe, you don’t need to buy more than a couple new things a year. Magazines and 5 week trend cycles make us feel obligated to keep up with every new fad on the market, but it isn’t necessary or even fulfilling. You may have to buy less if you’re purchasing from more ethical brands, but that probably won’t hurt you in the long run. Plus, in my own experience, fair trade and domestically produced items from small brands hold up better than fast fashion items anyway, so you won’t need to replace your staples as often.
Myth 2: I can’t dress well with secondhand items.
My go-to advice for people considering their purchases for the first time is to start with thrift shopping. The sticker shock of fair trade and sustainable items will wear off eventually, but in the meantime, try secondhand on for size. A lot of people insist that they can’t get high quality items at thrift shops, but I suspect they don’t regularly visit them. The thrift market is booming and it’s surprisingly easy to find something you like that’s in great condition.
And yes, thrift shopping is a more ethical option, even if you’re buying conventional brands there. Why? Because you’re not contributing to demand for new items and you’re ensuring that things don’t end up in the landfill so quickly. Additionally, money spent at thrift shops supports local charities.
Myth 3: My specific circumstances (size, profession, location) prevent me from buying from ethical retailers.
I feel you on this one. The ethical market is still growing and it’s not always easy – or possible – to find things that fit well or suit your lifestyle. To you, I’d suggest a few options:
- Buy from online consignment stores like thredUP. You may be able to find a greater variety of sizes and styles from secondhand sites online.
- Search ebay‘s pre-owned section for brands you like.
- Buy well. If you can’t find ethical or secondhand options, try to buy things that will last. You’ll save money over time and you won’t contribute as heavily to demand for sweatshop goods. I do this with shoes, because it’s difficult to find well-made, comfortable shoes on the ethical market (though there are a growing number of companies filling the void).
Myth 4: It’s actually in the best interest of sweatshop laborers that we keep buying their goods. Otherwise, they’ll lose their jobs and it’ll be our fault!
We should continue to support global manufacturing, but try to find the companies that are better regulating their factories. Everlane, for instance, produces a lot of their tops in China, but they can tell you exactly what it looks like to work at one of their factories. In Cambodia, Tonle employees earn fair wages. If we support Tonle, they will grow and be able to employ more people, which means a garment worker can leave the sweatshop for a safer, better environment.
On a related note,
Myth 5: If wages go up, a lot of garment workers will lose their jobs.
Consider this. In manufacturing centers like Dhaka, Bangladesh, entire families work in the factory, even children. With a wage increase, families may be able to afford to let some members pursue other things, like childhood or education. Entire families wouldn’t necessarily have to work, so a few people losing their jobs may not be an issue at all.
This myth also presupposes that profit margins are already set as low as they can go when, in reality, higher-ups make a ton of money. Corporations have the wiggle room to provide better wages to workers and make improvements to facilities even without layoffs or significantly raising prices to consumers. They’d have to set up rigorous systems to ensure that wages are being passed down from contracted garment factory to the workers or set up their own factories, but there’s more money to work with than they like to let on.
Myth 6: The market can regulate itself.No, it can’t. The market is constantly being manipulated by individuals only looking out for their best interests. Regulation is essential; that’s why we have a 40 hour work week and child labor laws in place in this country. The market is not some magical, mythical being that sorts things out for us. People call the shots and it’s on us to make the market work better for everyone. That being said, we can certainly help the market regulate itself toward better ethics by making smarter, healthier, more loving purchasing decisions.
This list isn’t meant to intimidate you or make you feel miserable. It’s meant to empower you! You have more options than you might think.
Some places to start:
- Ash & Rose – an online and brick-and-mortar boutique with a wide range of styles and sizes
- Synergy Organic Clothing – clothes and yoga gear made from an organic cotton/spandex blend (carries plus size)
- Dorsu – casual basics and cute dresses made from factory remnants
- Everlane – modern, minimalist clothing and accessories at lower price points made with transparency
- Thredup – a huge marketplace of secondhand goods (carries plus size)
- Sotela.co – a startup specializing in clothing that accommodates natural seasonal weight fluctuations
More companies I recommend are available in my Shopping Directory. Make sure to look through the Drop-Down menu for additional categories.
What’s holding you back? What’s the most common misconception about going ethical among your friends and family?